Player Analytics, a set of analytics reports for game developers, will soon come to Google Play Games. Google announced that this service will launch in the next few weeks as part of a set of new features for Google Play Games and Admob.
Player Analytics will help developers better understand what users do in their games by reporting engagement and in-game behavior metrics like:
- sessions per user
- progress through games
- spending on in-app purchases
- player churn
It will also allow developers to easily understand their business performance with key performance indicators like:
- Average Revenue Per Paying User (ARPPU)
- Daily Revenue
According to the developer of the game BombSquad, “Player Analytics has helped me hone in on BombSquad’s shortcomings, right the ship, and get to a point where I can financially justify making the games I want to make.”* He was able to double his revenue per player after optimizing the game based on insights from Player Analytics.