Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016.
1. Content Marketing
Content marketing has been one of the most important online trends for several years now.
In 2016 high quality content is again a main part of the marketing strategy. Blogs and news areas on your website are an ideal way to continually publish high quality content. You should write about topics regarding your products or service because you are an expert for it.
Make sure your content is aligned with and relevant to your target group. This is the only way your readers are going to read and share your content. At the same time you should optimize your content to be optimally indexed by the search engines to achieve a high ranking in the search engines.
2. Marketing Automation
Marketing Automation was an important buzzword in 2015 in online marketing and will become even more important this year. Marketing automation is a combination of web analytics and automated marketing actions based on web analytics. Marketing automation allows you to identify your target group and address them with personalized messaging. For example, it can automatically send follow up emails with a special offer to users who abandon a checkout process.
3. Mobile Marketing
Mobile is still an important online trend. The number of mobile internet users is growing steadily. Ever since the Google mobile update, also known as "Mobilegeddon", marketers know that mobile is not a passing fad. Extend your mobile marketing strategy to reach users on all online marketing channels. You can check your website's mobile friendliness with the Google mobile friendly test.
4. Influencer Marketing
People with a strong online presence and a good reputation in social networks are called influencers. In 2016 they will become even more important for online marketing. Influencer marketing works just like word-of-mouth advertising. Influencers are the stars of social media, according to a study of McKinsey&Company what they say or advertise is bringing twice as many sales as usual advertising actions. You should look for an influencer who fits to your product and service for example in YouTube. Some may present your product and accept the product as payment, some you will need to pay per video view.
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