Blog: Web Analytics

Standardized UTM tracking

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02. February 2017

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What are UTM tags?

UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to many other web analytics tools.

Flieg Ringo, flieg!

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03. November 2016

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For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and his fellow commuters, were tasked to assist Zürcher Verkehrsverbund (Zurich Transport Network) in improving their web analytics setup.

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02. September 2016

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Content Grouping in Google Analytics is used to reflect the logical structure of your site. It is typically used to compare and aggregate data within groups you create. It also helps in analysis of your data, as you do not have to deal with messy URL’s, when you try and aggregate groups of data or compare sections of your website.

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing.

New Autotrack for Google Analytics

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25. February 2016

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If you are using Google Analytics out of the box, without additional event tracking codes or custom configurations, you are missing out on a wealth of good data about what users are doing on your website. Unfortunately, many Google Analytics users do not have the technical know-how or the resources to set up the custom tracking necessary to capture that data.

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Marketing Campaign Tagging

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29. January 2016

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Correctly tagging your marketing campaigns is the most important step you can take to measure marketing performance, after setting up a web analytics tool. Without good campaign tagging, marketers cannot know the real impact of their efforts.

Smart Goal

Every smart marketer knows that you cannot optimize what you cannot measure. We have showed you how to set up goals in Google Analytics to measure conversions on your website, so that you can optimize your marketing efforts.

AJAX

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22. October 2015

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Google Webmaster Central recently announced that Google was changing its recommendations for AJAX web pages. What do you need to do to ensure that your AJAX pages are crawlable?

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Tag Management Tools

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02. October 2015

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Tag manager tools allow you to quickly and easily add and update tags on your website.  Tags are small snippets of code that add new features or functionalities to your site, like web analytics tracking, remarketing or conversion tracking, optimization and testing services, and many other marketing technologies. Tag management tools promise to make marketing technologies so easy to use that you will not need IT support.

Goals

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17. September 2015

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Goals are one of the most important parts of Google Analytics and unfortunately, one of the most underutilized.  Goals define the most important business objectives (KPIs) for your website.

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