Blog: SEO

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do?

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21. February 2017

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Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.

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13. January 2017

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If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google AdWords keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords.

Content Marketing for SEO attracts visitors

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06. January 2017

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In addition to Marketing Automation, Mobile Marketing and Influencer Marketing, Content Marketing is one of the most important online marketing tools in recent years, and it is central to SEO. We will show you what Content Marketing is and how it can be applied for search engine optimization.

Google My Business Start Page

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16. December 2016

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The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO).

Christmas: SEO Quick Wins

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16. November 2016

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As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your holiday sales now.

Baidu Search Engine Results Page

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23. February 2016

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If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%).

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Christina presenting at the Search Engine Conference Zurich 2016

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05. February 2016

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Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it.

Quality

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10. December 2015

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Data from Searchmetrics suggests that there may have been a recent unannounced update to the Google search algorithm, an update Searchmetrics is calling "Phantom III".  The search engine rankings and SEO visibility of many types of websites seem to have been adjusted not long after Google's update of its Quality Rater Guidelines. These guidelines establish how Google defines high- and low-quality web pages.

Credit cards - Ecommerce

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01. December 2015

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Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites.

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