Blog: Online Marketing

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

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21. February 2017

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Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.

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13. January 2017

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If you are planning your SEO strategy, you should do a keyword research first. This can be done with the Google AdWords keyword planner, but another great option is Google Trends. Google Trends allows you to learn a lot from your keywords.

If your nonprofit organization has not heard of Google for Nonprofits or Google Grants yet, it is missing out on a huge opportunity to reach out to the audience. Google would give you 10.000 US Dollar monthly AdWords budget, and we show you how to get your hands on that.  

A sea of possibilities with Expanded Text Ads

It is dubbed the greatest change to AdWords in the last 15 years and, unless you do not like change, it is probably already rocking your world. The Expanded Text Ads have been here for quite a while already and they are slowly gaining territory over the Standard Text Ads. 

Price Extensions - a logical step when we think offline

It can be quite a disappointment for users to find out that the ad they are clicking leads to a product that does not match their price expectations. Someone at the Google AdWords headquarters must have had that train of thoughts when coming up with the next thing for text ads: Price extensions. They are here to save everyone’s time and, of course, money.

Evelyn Thar at SOM16

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14. April 2016

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Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback.

Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach.

Important Online Marketing Trends for 2016

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20. January 2016

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Which trends will occupy us online marketers this year? We examined this question and show you the important trends in online marketing for 2016.

Marketing Automation

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20. November 2015

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Marketing automation tools automate the process of targeting “the right person, at the right time, with the right message”. Simply put, these programs can observe customer behavior and take actions based on that behavior.

Some examples of marketing automation include:

Online Marketing

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29. July 2015

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If you do online marketing, you have several different channels to choose from. We will give you an overview of the most important online marketing channels, how to use them and how to measure each of them with the relevant key performance indicators (KPIs).

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