Blog: Jonathan Mervis

Data Studio

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20. September 2017

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Google Data Studio is Google’s new data reporting and visualization tool. It allows you to build beautiful reports to show data from several different sources. This data can be displayed using a large set of graphs, charts, tables and other visualization elements. In this post we will show you how to get started and create your first report with Google Data Studio.

Amazee Metrics team in Zurich

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06. September 2017

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In early August the Amazee Metrics team in Cape Town flew to Switzerland to spend time with the team in Zurich. Over a whirlwind 10 days together we enjoyed workshops, meetings with our clients and social activities.

Shortly after arriving in Zurich we met our client at the Dolder Grand hotel. We were given a tour of the beautiful building and the facilities it offers its guests. We were even given a peak behind the scenes at how the hotel runs!

Hot to test your analytics setup

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31. August 2017

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Whether you are creating a new analytics implementation or trying to solve a problem with an existing one; testing and debugging is a vital part of the digital analytics process. It can be difficult at times to do this testing using just your analytics tool. Normal traffic to your site can drown out your test data or you may have to wait for the data to become available in your tool.

Are you Ready for the EU’s New Data Protection Regulations?

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30. May 2017

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What Are the New Data Protection Regulations?

A step by step tutorial on how to track three different types of events on AMP Pages in Google Analytics with Google Tag Manager

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18. April 2017

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In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages.

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How to Track AMP Pages in Google Analytics with Google Tag Manager

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02. March 2017

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Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP as their focus is on delivering large amounts of content to their users.

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Scroll Tracking in Google Tag Manager

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30. January 2017

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If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which isn’t.

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A/B Testing

A/B testing has the potential to significantly improve the performance of your website. You can make and test changes to your site without the need for development resources. Making sure only successful changes are implemented. Read our introduction to learn the basics of A/B testing and all its benefits.

The wonderful world of A/B Testing

In part one of our series about A/B testing we will be explaining what A/B Testing is and how it can help improve the performance of your site. In addition we will outline the different types of optimization tests and explain them with use cases.

Flieg Ringo, flieg!

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03. November 2016

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For those who may not know; Ringo, the penguin, helps teach schoolchildren in Zurich about the public transport system. Ringo, being a penguin, is unable to fly. He needs public transport to help him get from place to place. We at Amazee Metrics, in an effort to help Ringo and his fellow commuters, were tasked to assist Zürcher Verkehrsverbund (Zurich Transport Network) in improving their web analytics setup.