Blog: Google Tag Manager

A step by step tutorial on how to track three different types of events on AMP Pages in Google Analytics with Google Tag Manager

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18. April 2017

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In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages.

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GTM Errors

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13. March 2017

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Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

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How to Track AMP Pages in Google Analytics with Google Tag Manager

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02. March 2017

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Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP as their focus is on delivering large amounts of content to their users.

Scroll Tracking in Google Tag Manager

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30. January 2017

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If you run a blog, content site or single page site then you should implement Scroll Tracking. As the name implies Scroll tracking will show how far down the page your users are scrolling. This will help you decide which type of content is keeping your audience’s attention and which isn’t.

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Google Tag Manager v2

Part 3: Form Submissions

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Google Tag Manager Menu

In Part 1 of our updated Google Tag Manager Version 2 tutorial we showed you how to track outbound links. If you have not already read it, please at least have a look at the introduction: all the requirements described apply here as well.

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Google Tag Manager v2

Last year we published a Google Tag Manager Guide to help you start using Google Tag Manager for event tracking.  Since then, Google has upgraded all Google Tag Manager accounts to Version 2.  This updated Google Tag Manager tutorial contains revised information about how to use the new GTM v2 to track important events on your website like li

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Google Tag Manager v2

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30. April 2015

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All Google Tag Manager accounts will be upgraded automatically to Version 2 after June 1, 2015.  If you are a Google Tag Manager user, it is time to start thinking about how you will manage this change.  You can chose to do nothing and your account will be automatically upgraded, or you can migrate now.  Either way, you should be prepared to make some changes to optimize your Google Tag Manager Version 2 account.

Web Analytics

Google has refreshed Tag Manager’s user interface which makes the tool more powerful and easier to use. Here are 6 facts you need to know about the update.

Web Analytics with Google Tag Manager

Here at Amazee Metrics our clients are increasingly curious about Google Tag Manager. What is it? Why do we need it?