Blog: Evelyn Thar

Master Class with Evelyn Thar and Urs Bucher

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07. March 2017

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The KKL in Lucerne was a great location for the Marketing Tag 17.

We saw interesting keynotes and master classes embedded in an exciting program during the whole day.

We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets and online marketing tips to digitally survive 2017.

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08. February 2017

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How to create a successful online marketing mix for your business model - find here the presentation we held at the Search Engine Conference 2017 in Zurich. (In German.)

Evelyn Thar at SOM16

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14. April 2016

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Our presentation at the Swiss Online Marketing Exhibition yesterday was a great success: big audience and a lot of positive feedback.

Our Online Marketing Cycle seems to be a much needed model for a structured online marketing appproach.

Patrick Barnert

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12. April 2016

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We are very excited to welcome our new board member: Patrick Barnert joined our board in the beginning of April. Patrick is co-founder of Unic, Senior Executive at OpenText and now CEO of the award winning FinTech company Qumram. His experience in the international ICT industry and his excellent entrepreneurial and leadership skills make him the perfect candidate for the strategic development of Amazee Metrics.

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WebExpresso

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24. June 2015

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The topic of last week's WebExpresso – our morning event we held together with Amazee Labs – was personalization and user tracking.

Based on the tools Webtrekk and intercom.io we showed how to setup personalized user interaction and customized marketing campaigns.

Amazee Talents Program

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11. May 2015

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Today our Group is launching Amazee Talents, a program to win bright minds like you for a 3 month internship at Amazee Labs or Amazee Metrics.

If you have completed, or are about to complete your apprenticeship, higher education or university degree and happen to live in Switzerland, the European Union, the United States or South Africa, then read on.

SEO Performance Measurement

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09. February 2015

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Last Friday it was time for the yearly Suchmaschinenkonferenz in Zurich. I had the opportunity to talk about SEO Performance Measurement in my presentation. I presented relevant SEO metrics, necessary tools and a suggestion of an SEO report containing the most important and well understandable KPIs. Read the presentation here if you missed it last Friday.

Amazee Metrics - Elena Michnew

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04. February 2015

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We're growing and are very happy to present Elena Michnew as our new SEM/SEO consultant.

Elena moved here from Hamburg where she already worked in several online marketing agencies and gained experience in Search Marketing Optimization and Search Engine Optimization.

Before her move to Zurich she also lived in Shanghai. Next to travelling she likes to spend her spare time with sports, family & friends.

We're very happy to have her on board. Welcome Elena!

SEO

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23. September 2014

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Google My Business is the new Google service to present your business on Google Maps, in Google Search and on Google+. With Google My Business it is very easy to present your company. The complicated process with Google Places and Google+ Local is finally replaced by one account storing all your business information.

SEO

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16. September 2014

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In Google search more and more search queries are answered directly by Google. Google mentions the source, but displays the information directly. A click on the link is therefore not necessary anymore. The query below is asking for the age of Simonetta Sommaruga. The answer is shown directly by Google.

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