Blog: Christina Meyer

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

Google My Business Start Page

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16. December 2016

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The presence of your company on Google My Business is one of the most important ranking factors for local search engine optimization (SEO).

Christmas: SEO Quick Wins

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16. November 2016

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As Christmas is just around the corner, holiday sales are about to peak. It is high time for you to bring your SEO up to scratch. Successful search engine optimization (SEO) requires several months until you can see results. However, with the following quick wins you can still boost your holiday sales now.

Christina giving her presentation in the Google Workshop Space

As a Google Partner agency, we were part of the lectures program in the Google Workshop Space at this year's Swiss Online Marketing Exhibition (SOM)

Christina Meyer giving her presentation at the AdWords Conference

At the AdWords Conference in Zurich, I gave a presentation about how to create powerful remarketing lists with Google Analytics. In the first part of the presentation, I explained what remarketing is and showed the different types of remarketing.

Evelyn Thar SOM 2015

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23. March 2016

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It is already time for this year's Swiss Online Marketing (SOM) Exhibition in Zurich, which will take place on April 13-14, 2016. As last year we are happy to be part of it.

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Baidu Search Engine Results Page

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23. February 2016

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If China is your target market, your website should be visible in Baidu. With a market share of 75%, Baidu is the most important search engine in China. Google has a low relevance in China (market share of 2%).

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Math - AdWords Custom Formulas

There are many useful metrics in your Google AdWords account to evaluate the performance of your campaigns. Now it is even possible to make your own calculations within the AdWords feature custom columns.

Christina presenting at the Search Engine Conference Zurich 2016

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05. February 2016

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Yesterday it was time for the yearly search engine conference in Zurich. I had the pleasure of holding the first presentation of the day and talked about mobile SEO. In the first part of the presentation I outlined the importance of mobile search and how Mobilegeddon impacted it.

Credit cards - Ecommerce

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01. December 2015

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Online shops typically have extensive websites that are continuously updated. As a result, search engine optimization for ecommerce websites is more complex compared to simple brand or informative websites.

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