Blog: Chris Bailey

AdWords Script Use Cases

If you have been working with AdWords, chances are you have heard about AdWords Scripts at some stage. If you are already using AdWords Scripts, you will probably know that they are a great way to save time and improve performance. If you have not yet implemented AdWords scripts, read further to find out how AdWords Scripts can help you. This post not only introduces you to AdWords Scripts, but also highlights four use cases for AdWords scripts.

weather data in google analytics

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22. June 2017

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It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what effect does the weather have on your customers? Or the exchange rate? Or the result of last night’s football match?

Misunderstood GA Metrics

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19. May 2017

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There are a number of Google Analytics metrics that continually cause confusion in the world of digital marketers. The five most prevalent ones are average time on site/page, users, direct traffic, the next and previous page path dimension and bounce rates. This blog post sheds some light on these and explains exactly how each one is calculated and how it should be interpreted.

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GTM Errors

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13. March 2017

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Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

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Standardized UTM tracking

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02. February 2017

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What are UTM tags?

UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to many other web analytics tools.