Blog: Chris Bailey

GTM Errors

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13. March 2017

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Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

Standardized UTM tracking

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02. February 2017

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What are UTM tags?

UTM tags allow you to measure the success of any marketing campaign that drives visitors to your website. They rely on adding specific parameters to links to your website. This blog post looks specifically at campaign tagging in Google Analytics, although the same principals apply to many other web analytics tools.