Blog

Misunderstood GA Metrics

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19. May 2017

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There are a number of Google Analytics metrics that continually cause confusion in the world of digital marketers. The five most prevalent ones are average time on site/page, users, direct traffic, the next and previous page path dimension and bounce rates. This blog post sheds some light on these and explains exactly how each one is calculated and how it should be interpreted.

How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do?

A step by step tutorial on how to track three different types of events on AMP Pages in Google Analytics with Google Tag Manager

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18. April 2017

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In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages.

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When Amazee Minds Come Together

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13. April 2017

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About 10 years ago in a small co-working space in the Zurich based Technopark, a start-up was conceived that went by the name Amazee. The internet platform empowered individuals and organizations to initiate and promote their ideas and plans in projects, to find like-minded people and raise funds.

Brand Safety - Don't Panic Sign

The Google Display Network (GDN) and YouTube received a lot of criticism in the past few weeks. This was after research was published by renowned newspapers like The Times that showed that ads from famous brands appeared next to extremist, populist and pornographic content.

GTM Errors

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13. March 2017

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Whenever implementing tags via Google Tag Manager, it is of utmost importance to always test your implementations. While we all hope for testing to go smoothly and for all our tags to fire as expected, it is only a matter of time before a tag does not behave as intended.

This blog post looks at five common factors that cause tags to fire incorrectly, and possible solutions to these problems.

Master Class with Evelyn Thar and Urs Bucher

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07. March 2017

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The KKL in Lucerne was a great location for the Marketing Tag 17.

We saw interesting keynotes and master classes embedded in an exciting program during the whole day.

We also had the chance to present a master class: In our Digital Survival Guide 2017 we showed the most important gadgets and online marketing tips to digitally survive 2017.

How to Track AMP Pages in Google Analytics with Google Tag Manager

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02. March 2017

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Accelerated Mobile Pages or AMP is an open source initiative aimed at making it easy to present static web content on mobile devices. This means that AMP pages and their content are significantly quicker to load than other pages. News, blogs and other publishing sites are key users of AMP as their focus is on delivering large amounts of content to their users.

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21. February 2017

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Every year Searchmetrics releases its study of SEO ranking factors for Google.de. Searchmetrics analyses a set of 10.000 relevant keywords in Google to find the correlations between ranking positions and ranking factors. For SEOs they are a handy guideline on what to look out for in the future.

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08. February 2017

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How to create a successful online marketing mix for your business model - find here the presentation we held at the Search Engine Conference 2017 in Zurich. (In German.)

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