Blog

Finance Industry

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18. July 2017

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Searchmetrics has recently released a study of the main SEO ranking factors in the financial sector. The study compares the Google ranking factors of websites of the financial industry with all other industries. The study is based on industry-specific keywords as well as generic keywords, which are used across all industries.

Ecommerce SEO Factors

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28. June 2017

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It is no news that ecommerce continues to grow massively every year, allowing businesses to reach a larger audience than a traditional storefront location. Online shoppers love the convenience of being able to buy things anytime anywhere, having access to a broader range of products, exchanging information about products with other consumers and compare prices online.

It is a great CMS, it is by far the most popular platform to build your website on and everyone has heard of it: WordPress. One of the benefits of WordPress is that there is always a plugin that can solve your problem, also for SEO. We have shown you what the most popular plugin, Yoast, can do for you.

weather data in google analytics

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22. June 2017

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It is obvious that digital analytics is a means to obtain data-driven answers to digital questions. This is because every page load, impression, click and video view is tracked and analyzed. But what about the relationship between digital platforms and the environment outside the world of digital? For example, what effect does the weather have on your customers? Or the exchange rate? Or the result of last night’s football match?

Are you Ready for the EU’s New Data Protection Regulations?

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30. May 2017

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What Are the New Data Protection Regulations?

Five Tips for Successful Remarketing in Google AdWords

In the previous blog posts about Remarketing, we talked about „What is Remarketing“ or "How to implement remarketing" successfully in Google AdWords. This blog post will take it a step forward and will provide five tips for successful remarketing in Google AdWords.

Misunderstood GA Metrics

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19. May 2017

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There are a number of Google Analytics metrics that continually cause confusion in the world of digital marketers. The five most prevalent ones are average time on site/page, users, direct traffic, the next and previous page path dimension and bounce rates. This blog post sheds some light on these and explains exactly how each one is calculated and how it should be interpreted.

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How to Optimize Your SEO efforts for RankBrain

Google’s RankBrain has grown up and is involved in every single search query. What does it do and, more importantly, what can YOU do?

A step by step tutorial on how to track three different types of events on AMP Pages in Google Analytics with Google Tag Manager

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18. April 2017

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In October 2016 Google Tag Manager was updated with a new container type to track AMP pages. AMP is an open source project allowing publishers and media sites to create webpages with content that loads significantly faster than regular web pages.

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When Amazee Minds Come Together

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13. April 2017

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About 10 years ago in a small co-working space in the Zurich based Technopark, a start-up was conceived that went by the name Amazee. The internet platform empowered individuals and organizations to initiate and promote their ideas and plans in projects, to find like-minded people and raise funds.

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