E-Commerce Marketing: Strategies for your Online Shop

Ecommerce

E-commerce sales in Switzerland are growing by about 10 percent every year. The shift towards online commerce creates potential for increasing sales. The most important marketing channels in e-commerce are Google, Amazon, Facebook and Microsoft. Below, we will present the advantages and disadvantages of the most important platforms and show …

Tips for Your Influencer Marketing Strategy

Influencer Marketing

Influencer marketing has become a bit of a hype. Almost every online marketing professional is talking about it – and not without reason. An influencer’s audience trusts the influencer. Additionally, an influencer probably can achieve better engagement rates than plain old corporate communications ever could. And it’s not always just …

iOS 14 Privacy Update – Just Data Loss and Tracking Issues?

iPhone with new Privacy Reminder pop-up open

Apple iOS 14 is here – and now a privacy update for all compatible iPhones and iPads is supposed to follow soon. Even before the roll-out, this update is already causing a stir and many questions have come up. We explain why this update is so controversial and how it …

Online Advertising for Pharmaceutical Marketing

Pharma Marketing Google Microsoft Facebook

Swiss health care marketers have a hard time in online marketing. There are not only national laws, but also strict platform-specific guidelines in pharmaceutical marketing. We therefore examined the three largest pay-per-click (PPC) platforms. Find out what Google Ads, Bing and Facebook require when you want to advertise medicine, food …

Ten Teaser Tips for Your Content Marketing

The content waiter only serves the best teasers.

Yay, a user clicked on your teaser and landed on your website – whether the visitor came to you from a search engine or social media does not matter at first. Ideally, they will stay on the site for a long time, view several pages, download PDFs, sign up for …

10 Best Google Easter Eggs

Zeit für Google Easter Eggs

When we are not optimizing AdWords accounts, doing Search Engine Optimization or setting up containers in Google Tag Manager, we browse. We are looking in the furthest corners of the internet to see if we can find anything of value for our clients. We are not talking cryptocurrency here. Think …

6 SEO and SEA Quick Wins for the Holiday Season

6 Quick Wins für Ihr Weihnachtsgeschäft (Muizenberg, Südafrika)

As consumers are being flooded with Christmas specials in brick and mortar stores, some online vendors have not even started bothering about the festive season yet. As the below Google Trends screenshot shows, the search volume for “Christmas present” already starts increasing as early as the end of August. If …

How to Set up Your First Facebook Ad Campaign

So richten Sie Ihre erste Facebook-Kampagne ein

This step-by-step-tutorial is designed to help you with everything you need to know about Facebook advertising, in order to successfully set up your first Facebook ad campaign and achieve good results. Just like with the Business Manager tool, Facebook has created two ad management tools that you can use for …

How to Set up Facebook Business Manager

How to set up Facebook Business Manager

In this blog post you will learn how to use Facebook Business Manager to manage your Facebook pages, manage roles and permissions and in effect, increase productivity. With the Facebook Business Manager, you save time not having to create or manage your Facebook assets using multiple accounts. If Facebook Advertising …

The Beginner’s Guide to Facebook Advertising

Facebook Advertising

If you are considering Facebook advertising but are not sure if and how Facebook ads work and how effective they are, this blog post will answer these questions. You often hear Facebook being neglected, comments like “Facebook is dead now” or how “Engagement is 5 times better on Instagram”.  Most …

Page Likes Will Drop as Facebook Purges Fake Profiles

"Like me" Blackboard - Facebook purges fake accounts from like farms

There are an estimated number of about 170 million fake profiles on Facebook. They are created by Like Farms who sell fictional fans for Facebook pages. Facebook has now declared war on such fake profiles. Facebook officially announced that they are removing Page likes from inactive accounts. Hence it may well …